We fight against the marketing and sale of deadly tobacco products to African Americans.

About Tobacco Use

Seventy-four percent of African Americans want to quit smoking. However, they are typically less successful than other ethnic groups. This may be due to a number of reasons:

  • Most African American smokers choose mentholated cigarettes which are more difficult to quit
  • There are very few cessation resources developed with African American audiences in mind
  • Research is unclear about the unique ways in which nicotine addiction affects people of African decent
  • African Americans use cessation treatment and services less often

Whatever the challenges, getting healthy and quitting smoking should be a top priority within our community. Below are some resources that can start you on your way to success.

CDC: African Americans & Tobacco Use

  • Tobacco use is a major contributor to the three leading causes of death among African Americans—heart disease, cancer and stroke
  • African American children and adults are more likely to be exposed to secondhand smoke than any other racial or ethnic group.
  • African Americans smoke fewer cigarettes per day
  • Historically, the marketing and promotion of menthol cigarettes have been targeted heavily toward African Americans through culturally tailored advertising images and messages.

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Programs and Resources for Quitting

Pathways to Freedom DVD

Pathways to Freedom: Leading the Way to a Smoke Free Community©  is a free resource designed to assist individuals and community leaders in their efforts to become smoke free, and end smoking-related diseases and death among African Americans. This documentary-style video is a theoretically based smoking cessation program specifically targeting the African American community.